Southampton FC confirm PUMA become new kit partners

The upcoming 2024-25 season will mark the first time the club has worked in partnership with PUMA in its 138-year history.  

A four-year deal will see PUMA provide playing kits for all teams within the club, including the men’s and women’s first teams and academy.

This will also include all training and replica wear. All kits for next season, along with training and travel wear and accessories will be revealed this summer.

Phil Parsons, CEO of Saints, said: “We’re thrilled to announce this new long-term partnership with PUMA.

Saints announce PUMA as new kit partners (Image: SFC)

"It was important for us to find a like-minded partner that could not only deliver on creating bespoke kits that align with our strong identity but is also able to create a high-quality range of products for our fans. 

“We look forward to working closely with PUMA on a wide variety of projects over the coming years in order to build upon the success we are having as a club, both on and off the pitch.” 

An announcement was first teased during Tuesday evening’s fixture against Coventry City.

Eagle-eyed fans will have spotted clues in the build-up to the match across social media, as well as a few hidden within St Mary’s. 

PUMA also created a one-of-a-kind pair of football boots, which were worn by Saints star and PUMA Athlete, Adam Armstrong, during the game. 

Adam Armstrong's limited edition boots worn versus Coventry City (Image: Southampton FC)

The club will now auction the boots for one fan to win, with proceeds going to Saints Foundation. The boots will be available to bid on via the club’s auction website. 

Bas van den Bemt, managing director of PUMA UKI said: “We’re delighted to be partnering with such a prestigious club like Southampton for the first time.

"We’re excited to be joining the club on their journey back to the top-flight of English football.

"Partnering with a forward-thinking club like the Saints matches our identity and strategy for the future.”