A DANISH homewares and lifestyle shop is opening its doors in Festival Place tomorrow - and we were given a first look.

Sostrene Grene is opening its new store in Festival Place on Friday, May 24 at 10am following a major expansion throughout the UK.

A complimentary rug and a canvas tote bag filled with goodies will be awarded to the first 100 customers inside the new store to celebrate the grand opening.

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Basingstoke Gazette:

Light refreshments and live classical music, performed by string musicians, will also be available for shoppers to enjoy.

The new store will incorporate the brand's signature Scandi aesthetics and unique in-store experience, inspired by the Danish concept of 'hygge' which is best described as a feeling of cosiness.

Affordable products including home decor, hobby supplies, children's toys, furniture, kitchen essentials, and more are all sold in the shop, the first location in Hampshire.

The Basingstoke location will also continue the rollout of the brand’s ‘Retail for the Senses’ concept, which combines a unique labyrinth-like store layout, subdued lighting and classical music, designed to relax and comfort shoppers.

Mikkel Grene, CEO and co-owner of Søstrene Grene, said: “We are really excited to continue our rollout of the ‘Retail for the Senses’ concept with the opening of our Basingstoke store. It’s our way of promising a little bit of Danish ‘hygge’ for all our customers.”