BASINGSTOKE's Festival Place has installed hygiene bins in its men’s toilets to help people dispose of incontinence products easily and with dignity.

The bins have been installed to support Prostate Cancer UK’s Boys Need Bins campaign, which aims to tackle the taboo surrounding male incontinence by raising awareness of the issue and encouraging every business across the country to install incontinence bins in male toilets.

According to the charity, between 3-6 million people in the UK suffer from incontinence, with one in three men over 65 estimated to have a urinary incontinence problem.

Festival Place has now installed hygiene bins in two of the male toilet cubicles, in the toilets by Lloyds Bank, and in the lower-level toilets, which will allow men suffering from incontinence problems to dispose of any products easily and without embarrassment.

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The multi-use male toilet is also larger than a standard cubicle and has a dignity disposal bin, as well as a lower sink and urinal.  

Festival Place director Neil Churchill said: “We know men often don’t like to talk about the issues they may face, and having this dedicated area will hopefully be a great benefit to them visiting the centre.

“We are proud to support the Boys Need Bins campaign and send out the message that everyone can visit us with confidence.”

This new initiative is part of several measures employed by Festival Place to help its customers.

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Last year, the shopping centre joined the fight against period poverty by launching a ‘Package For’ initiative, which makes period packages available to those customers unable to afford or access period products.

Customers can discreetly request free packages by asking for a Package for Sam, and these will be available to collect from the Customer Lounge, Lush, The Body Shop, Apricot, New Look, Pret and Basingstoke Discovery Centre.

Details of the Period Poverty campaign are promoted in the women’s toilets by Lloyds Bank.

For more information visit festivalplace.co.uk.