A BASINGSTOKE businessman has been shortlisted in a national competition looking for the country’s best entrepreneurs.

Joseph Munns, of Bakedin, based in Rankine Road, has been shortlisted for the Small Business Entrepreneur of the Year award. at this years NatWest Great British Entrepreneur Awards.

Joseph beat off tough competition to make the regional shortlist, with more than 1,000 entrepreneurs entering the awards nationally across a wide range of categories.

Bakedin has a team of people 20 that develop and manufacture baking kits and mixes in its Safe and Local Supplier Approved factory.

The baking kits contain all the ingredients in the right quantities so people still have the baking from scratch experience but with a less fuss and no food waste.

Joe said: “After gaining 15 years’ experience in software engineering and managerial positions at IBM, I spotted a gap in the market and created Bakedin. We manufacture and sell a range of baking products through well-known high street retailers and online.

"We also invent a new recipe approved by top pastry chef Michel Roux OBE [pictured with Joe above] each month for our subscription service.

"It was named in The Independent’s top 15 food subscriptions alongside brands such as Graze, HelloFresh and Abel and Cole.”

The kits are available at Bakedin’s online Bakeshop, Amazon, Wicked Uncle and in High Street retailers such as Lakeland, Topshop, Hobbycraft and Scribbler.

The NatWest Great British Entrepreneur Awards, now in its fifth year, celebrates entrepreneurship across a number of categories at five gala finals in the UK. Past winners include David Buttress of Just Eat, Julie Deane of The Cambridge Satchel Company, James Watt of BrewDog and Alexander Solomou of TheLADBible Group.

For more information, go to greatbritishentrepreneurawards.com.