WHILE more and more people are using their mobile phones to access the Internet, many find the content of webpages are not optimised for viewing on the small screen.

Part of the problem stems from the fact that all websites cannot appear correctly on all phones, which come in a range of screen sizes, and use different browsers.

But an 18-month-old Chineham- based company called bemoko has the answer with a software platform it launched in February which avoids the cost of writing separate websites for different hand devices.

Co-founder Mat Diss explained: “We have a special piece of software, called bemokoLive that allows websites to be quickly and easily written, allowing them to be optimised on different phones, which makes navigation easier without the problem of unreadable pages or non- displaying images or video.”

Mat believes the future looks bright for bemoko as mobile phones become more sophisticated.

This month he and his partners had the opportunity to impress the top executives and creative thinkers of the mobile phone world at the 2009 MEX Mobile User Experience conference, held in London.

The company was selected as the two-day event’s official web partner, and bemoko was able to provide a site that showcased the bemokoLive platform, which incorporated a Twitter feed, online survey, agenda and venue details.

While there, bemoko entered the conference competition, scooping up a runner-up award with an imaginary music festival website in the commercial category.

The company recently put its software platform to good use at a conference held in Munich for pharmaceutical giant Boehringer Ingelheim, producing a website specifically for the event.

“They were trying to figure out whether people in the pharmaceutical industry were interested in using Twitter and were interested in using that for marketing purposes,” said Mat.

“During the conference, they were able to ask the audience questions and were able to get live answers while the conference was still going on.

“But instead of having to buy and use push pads often used at conferences, they thought that as everyone has got a phone, why don’t we use them.”

Mat said the same idea was used at a product launch held in Newcastle for business software and service provider Sage.

He said: “We were able to put the day’s agenda online and provide a feedback form.

“This was one of the main reasons they used us, and it was ideal because people could fill it in at the conference or on the train on the way home. Sage loved it because they were able to get instant results.”

To find out more about bemoko, visit bemoko.com.