GAME headquartered in Basingstoke has teamed up with BT to provide wi-fi access in all its stores

First published in Business by , Business Editor

VIDEOGAMES retailer GAME has teamed up with BT to provide wi-fi access in all its stores in time for the peak Christmas period.

The move will allow GAME to showcase its full range of gaming content, both online and in-store, through a fully multi-channel, multi-platform shopping experience.

GAME customers will also be able to download a free smartphone app in its 341 stores, via a QR code, giving them instant access to product reviews, videos, news and special offers.

Chief executive Martyn Gibbs, based at GAME’s Houndmills headquarters, said: “The introduction of in-store wi-fi signals a new level of customer experience and a major step towards achieving our vision of delivering excellence for the UK gaming community. “Online has revolutionised the way we discover and access new video games. As a company we are constantly evolving, listening to our customers and adapting our approach.”

BT wi-fi chief executive Andy Baker said: “According to Ofcom, 39 per cent of adults now have a smartphone and they’re a crucial part of people’s shopping habits, especially for gamers. “We are delighted to add GAME’s stores to the four million UK hotspots where our broadband customers enjoy unlimited BT wi-fi for free.”

Comments

Comments are closed on this article.

Send us your news, pictures and videos

Most read stories

Local Info

Enter your postcode, town or place name

About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree