GAME headquartered in Basingstoke has teamed up with BT to provide wi-fi access in all its stores

First published in Business by

VIDEOGAMES retailer GAME has teamed up with BT to provide wi-fi access in all its stores in time for the peak Christmas period.

The move will allow GAME to showcase its full range of gaming content, both online and in-store, through a fully multi-channel, multi-platform shopping experience.

GAME customers will also be able to download a free smartphone app in its 341 stores, via a QR code, giving them instant access to product reviews, videos, news and special offers.

Chief executive Martyn Gibbs, based at GAME’s Houndmills headquarters, said: “The introduction of in-store wi-fi signals a new level of customer experience and a major step towards achieving our vision of delivering excellence for the UK gaming community. “Online has revolutionised the way we discover and access new video games. As a company we are constantly evolving, listening to our customers and adapting our approach.”

BT wi-fi chief executive Andy Baker said: “According to Ofcom, 39 per cent of adults now have a smartphone and they’re a crucial part of people’s shopping habits, especially for gamers. “We are delighted to add GAME’s stores to the four million UK hotspots where our broadband customers enjoy unlimited BT wi-fi for free.”

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