Basingstoke Town FC will wear a special charity kit for their last match of the season.
The club's usual vertical stripes will be replaced with a design that mimics a seatbelt, as part of a campaign to raise awareness about the importance of wearing seatbelts.
The initiative, launched by The AA Charitable Trust, aims to highlight the dangers of not wearing a seatbelt, particularly among young people.
The campaign has received support from football legend Ian Wright, who discussed it on The Overlap podcast, hosted by Gary Neville.
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The special kit will be worn during the match against Merthyr Town FC on Saturday, April 26.
The campaign will also include a stadium takeover, with perimeter boards, matchday napkins, car park flags and beermats all carrying the 'Buckle-Up' message.
This comes after recent analysis from the AA Trust revealed that almost half (43 per cent) of young passengers (aged 17-29) who die in car crashes are not wearing a seatbelt.
The campaign will also focus on reminding fans that seatbelts are important, regardless of the length of the journey.
Edmund King, director of the AA Charitable Trust, said: "We are really excited to kick off this stage of our seatbelt campaign with Basingstoke Town FC.
"Football is a fantastic way to reach young people, who sadly, are disproportionately represented as unbelted fatalities.
"Even on short journeys, like the ones many fans make every weekend through the season, it is absolutely vital to wear your seatbelt – doing so halves the risk of death in a crash."
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Ian Wright added: "Wearing a seatbelt is the simplest thing you can do to protect yourself when you’re in a car, no matter if you’re driving or getting a lift.
"It reduces the risk of death in a crash by 50 per cent."
Jack Miller, chairman of Basingstoke Town Community FC, said: "We’re delighted to support this important campaign to ‘buckle up’.
"Road safety is something that affects everyone, including our fans, players, and the wider community.
"The seatbelt kit is a striking reminder of a simple action that saves lives, and we’re proud to wear it for one special match for both our men’s and women’s teams.
"Hopefully, it sparks conversations and makes a lasting impact."
The AA Charitable Trust has also conducted new research into drivers’ attitudes towards seatbelts.
The results show a stubborn minority of drivers admit they would not wear a seatbelt in multiple situations if there was no chance of them getting caught.
Travelling in the backseat (three per cent), taxis (three per cent), and minibuses and coaches (seven per cent) are the most likely scenarios where people say they would take the risk of not wearing their seatbelt.
One in 20 (five per cent) of young drivers (aged 18-24) would risk going beltless in the backseat if there was no chance of being caught (compared to three per cent across all ages).
Only a quarter (26 per cent) say they would refuse to travel in a vehicle with no seatbelt (either because it was broken or the vehicle was exempt).
Almost half (47 per cent) of young drivers (aged 18-24) said they would travel in a vehicle without a seatbelt.
The AA Charitable Trust recently called for six penalty points for new drivers caught not wearing their seatbelts, under a raft of proposed measures to improve new driver safety.
At the end of the season, The AA Trust will be contacting other football clubs and their professional associations to encourage them to raise awareness of the campaign with their younger players and academies.
Edmund added: "For any football club, young players are their most valuable assets and therefore ensuring they stay safe on the roads is vitally important.
"Research shows that teenagers are most at risk from serious injury as passengers or drivers when unbelted."
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