AN OPENING date has been announced for a Danish homewares and lifestyle shop that is coming to Basingstoke's Festival Place.

Søstrene Grene will join the retail offering in the shopping centre, marking the brand’s first Hampshire store.

It is now announced that Søstrene Grene will officially open on Friday, May 24 at 9.59am. 

The Danish store has more than 275 outlets worldwide which offer a curated assortment of Scandi-inspired homewares, soft furnishings, kitchen products, furniture, gifts, crafts and children’s toys including “mini home” products.

READ MORE: Danish homeware store to soon open in Basingstoke shopping centre

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It claims to have budget-friendly pricing and stylish designs that are ideal for families, students and interior design fanatics.

The opening will continue the roll out of Søstrene Grene’s new store model, ‘Retail for the Senses’, a unique shopping experience designed to invoke the senses.

Incorporating its labyrinth like store layout with subdued lighting and classical music, the concept creates an interesting, free-flowing journey for customers.

Mikkel Grene, CEO and co-owner of Søstrene Grene, previously said: "We are really excited to continue the roll out of our ‘Retail for the Senses’ store design.

"Not only do we want our customers to enjoy our fantastic selection of products, but we also look to provide a shopping experience that offers a moment of calm and relaxation.”

Currently undergoing a major expansion throughout the UK, Søstrene Grene demonstrates the Danish concept of ‘hygge’ through in-store experiences and comforting products.

Described as a quality of cosiness and contentment, ‘hygge’ is a key element of the Danish lifestyle contributing to the overall happiness of the nation.

UK Joint Venture partners, Norma Jacob and Richard Power, who run Søstrene Grene stores across Northern Ireland, Southern England and Scotland, are also looking forward to the new store opening.

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Ms Jacob previously said: “We are thrilled to announce the upcoming opening of our Basingstoke location. Festival Place is ideal for our first Hampshire store and we look forward to joining the exciting retail offering already available.

“With every store opening we make the Søstrene Grene experience more accessible to shoppers around the UK. We look forward to continuing our expansion by introducing the residents of Hampshire to the wonderful world of Søstrene Grene.”

To find out more about Søstrene Grene visit or follow them on Instagram at @sostrenegrene.