DISCOUNT retailer Poundland has made huge changes to its Basingstoke store in a big boost to shoppers.

The ‘Project Evo’ transformation has seen its Festival Place store get a top-to-bottom refresh, making it the best and most up-to-date Poundland store it can be, according to the retailer.

The store, where work has been taking place for two weeks, will unveil its new look on Saturday, March 23.

The makeover is part of Poundland's transformation of its 150 stores in the UK and Ireland.

READ MORE: Chineham Poundland closes doors

This is the first significant investment in the majority of these stores for more than five years.

All the stores are getting fresh new signage, flooring, and lighting while back office colleague areas are also given a makeover to make them better places to work.

Poundland said the stores will offer customers the most comprehensive ranges that can be accommodated in the location, including chilled and frozen food, and the very latest clothing and homewares ranges powered by its parent company Pepco.

After the alterations, all the stores will have been reconfigured to offer more baby and kids clothing than ever before, bringing parents its promise of amazing value.

The introduction of chilled food will see these stores bring Poundland’s £3 meal deal to Festival Place store alongside the frozen food ranges.

Poundland’s director of property services Alan Smallman said: “Project Evo represents a significant investment in a substantial number of stores to make them brilliant places to shop and work.

“Over the past five years we’ve transformed our offer for customers, adding extensive ranges of clothing, homewares, chilled and frozen food.

“We’re now embarking on a programme that will show off those ranges in a modern and bright environment that’s easy to shop, navigate and checkout.

“We look forward to bringing our best offer to these 150 stores over the coming months.”

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Earlier this month Poundland confirmed that it had begun a complete overhaul of its general merchandise ranges that would see it introduce 2,000 new lines across all its 850-plus stores in the UK and Ireland.

The Festival Place store makeover comes just three months after Poundland decided to close its Chineham store.

The Poundland branch in Chineham Shopping Centre officially closed on Sunday, December 31, after it decided to not renew the lease for the unit.