BEAUTY, skincare, and home retailer Rituals has opened in Basingstoke's Festival Place. 

Sustainable beauty brand Rituals has opened in a unit previously due to be occupied by fashion retailer Ted Baker, which pulled out of the shopping centre before opening.

As previously reported, a spokesperson announced that the store would open on January 18 after the brand placed advertisements in the centre.

READ MORE: Neighbours still facing sewage issues, but water company says solution is on its way​

The brand sells candles, makeup, diffusers and more to ‘help you find a moment of positivity, peace and happiness in your everyday life’, according to the brand’s website with a range of products ‘inspired by the wisdom and traditions of ancient cultures’.

Annemarie Forsyth, managing director, Rituals Cosmetics (UK & Ireland), said: “We are so excited to be opening this store in the Festival Place Shopping Centre in Basingstoke, expanding the Rituals interactive experience in the UK.

"Living during these ever-changing, fast-paced times, we understand more than ever the need for creating moments of joy and feeling balanced during our everyday life.

"The new Rituals store will help customers to achieve a sense of wellbeing by finding the perfect products that will help them to balance the body, mind and soul. This opening marks an exciting time for the brand in growing our retail presence across the UK.”

To celebrate the opening, on Saturday, January 20 the first 50 customers who made a purchase will receive an exclusive luxury goodie bag, and there will be complimentary in-store personalisation by a calligrapher with purchases made on the day.

Poppy Radford, of the asset manager for Festival Place, Sovereign Centros, said: "We are thrilled to have Rituals opening at Festival Place. Starting the year off on a positive note, the sustainable beauty brand will offer our visitors a premium shopping experience, with products that have a luxury feel while remaining affordable.

"This opening is part of our continued mission to offer retail excellence, and is a marker for planned evolution throughout 2024.”