THE Perfume Shop has opened the doors to its 'new and improved experimental' store following a refit. 

The shop, located in Bedford Square of Festival Place, Basingstoke, temporarily closed its doors on Sunday, August 13 to allow for works to give the store an 'exciting new look and feel'.

The fragrance retailer celebrated the refit when it reopened its doors on Friday, August 25 with a curated selection of new fragrances and a new feel to the shop.

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The new store features a brand-new layout and upgraded services including a digital screen, a personalised ribbon machine, as well as offering The Perfume Shop’s signature expert fragrance consultations, complimentary gift wrapping and a recycling service where customers can drop off used perfume bottles to receive 15 per cent off their next purchase.

Basingstoke Gazette: The Perfume Shop reopened on August 25The Perfume Shop reopened on August 25 (Image: Mark Paine)

The outside of the store has also been redesigned to encompass a perfume wall feature, and a picturesque backdrop, tailor-made for those capturing a snazzy social media snap.

Lily and Courtney, who work at The Perfume Shop, said: "We're really pleased to have reopened the store. It looks great and we're thrilled we are back and here to serve the local community.

"We have a new perfume wall and selfie spot so we're looking forward to utilising the refit to best serve our lovely customers."