A POPULAR Basingstoke store has moved to new larger premises. 

Jack & Jones, the Danish menswear company, has reinforced its commitment to Festival Place as it has moved to a different unit on the shopping centre's lower level. 

The store has signed a five-year lease for a new 1,835 sq ft unit and continues its long-standing presence in Basingstoke.

The Danish brand is one of Europe’s leading menswear producers and has added urban sportswear, casual classics, suits, footwear and accessories to its core jeans collection.

Neil Churchill, Festival Place director, said: “Jack & Jones has relocated to a different unit bringing the same passion for men’s clothing that has appealed to so many of our customers.”

Basingstoke Gazette: Inside of the new Jack & Jones store.Inside of the new Jack & Jones store. (Image: Festival Place)