A GLOBAL lifestyle brand is coming to Basingstoke this month, opening a new shop in Festival Place.

Miniso will open in the shopping centre on Saturday, December 10, offering a range of high-quality, affordable products including toys, tech, stationery, homeware, food and beauty, as well as products from partnerships with brands including Disney, Toy Story, Minions and We Bare Bears.

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The shop will be Miniso’s eighth franchise in the UK and the 17th store overall.

It will open in Festival Place at 12pm when activities will be held to celebrate the launch, including a visit from Miniso’s mascot PenPen and a drumming performance.

The first 150 customers will be given a free gift worth more than £25 with every purchase of £5 or more.

The 2,580 sqft store unit will be in the lower mall, near Next.

Saad Usman, chief operating officer at Miniso UK, said: “We're delighted to announce the launch of our store at Festival Place. We believe that the opening of this store, our first in Hampshire, is the perfect place for us to continue our expansion in the UK.

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“At Miniso UK, we’re committed to getting the retail industry back on its feet, demonstrated not only by the investment into our fantastic new store, but also the creation of 10-15 new jobs in the local market.

“With innovative and exciting products that are high-quality and great value, we look forward to welcoming customers of all ages through our doors on opening day and beyond.”

Festival Place centre director Neil Churchill said: “It’s fantastic to welcome Miniso to Festival Place. We’re delighted this excellent global brand is joining our ever-expanding retail offering, and we’re confident the new store will prove to be a hit with our customers.”