​F.HINDS in Basingstoke has revealed its new Pudsey collection in partnership with BBC Children in Need to support the lives of young people. ​

This year's collection will be launching in stores on Friday, October 21 and includes an alarm clock, a trinket box and a money box in the shape of Pudsey. 

Items will be available to purchase in store and online and 35 per cent from the sale of each product will be donated to BBC Children in Need. 

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Natasha House, project leader and head of marketing, said: “We are so excited to be releasing our very first range of products for BBC Children in Need. The charity is close to all of our hearts, and we are so happy to give it the focus that it deserves. We can’t wait to see how the funds from this partnership will go on to support the lives for children and young people across the UK.”

F.Hinds’ partnership with BBC Children in Need started in 2021 by selling Pudsey pin badges across their stores. 

The vision of the BBC's charity is that every child across the UK has the opportunity to thrive and be the best they can be, and are currently supporting over 2,300 local charities and projects in communities across the UK that are helping children and young people facing a range of disadvantages such as living in poverty, being disabled or ill, or experiencing distress, neglect or trauma. 

Claire Hoyle, BBC Children in Need commercial director, said: “Together with partners like F.Hinds and Chapelle BBC Children in Need can inspire the nation to come together and support our work to provide a better and more positive future for children and young people. The 2022 Pudsey Collection captures the spirit of BBC Children in Need and will make a great impact on the high street.”

For more go to fhinds.co.uk/