After a Basingstoke family firm came under fire for being wrongly associated with a Silicon Valley CEO's racial discrimination towards an Asian family in a Californian restaurant, Michael Lofthouse has apologised for his "appalling" behaviour.

The CEO and founder of tech firm Solid8 was caught on camera hurling racial abuse at Jordan Chan and her family while they were out celebrating her aunt's birthday. 

The Gazette previously reported that the incident took place at Bernadus Lodge and Spa's Lucia restaurant in Carmel Valley on Saturday, July 4.

In a shocking video that went viral online, Michael says, "Trump is going to f*** you" to the Chan family, who were out enjoying their meal.

Basingstoke Gazette: Michael Lofthouse is the CEO and founder of tech company Solid8Michael Lofthouse is the CEO and founder of tech company Solid8

He calls the family a "f***ing Asia piece of s**t" before an outraged restaurant worker steps in and tells him to "get out".

Basingstoke management consultant firm, Solid8, happens to share the same name as the one in America.

The managing director in Basingstoke for Solid8, Emma Jones, was forced to release a statement about the incident after receiving hundreds of calls, emails and messages.

Basingstoke Gazette: A Google Map view of Solid8 family business in BasingstokeA Google Map view of Solid8 family business in Basingstoke

She said: "It appears that my company, Solid8 Consulting Ltd, is being incorrectly attacked for racism and hatred.

"We are currently receiving huge amounts of emails, calls and messages from people accusing us of having a CEO that is racist.

"This is a case of mistaken identity and we are in no way associated with the business in question.

"We don’t actually have a CEO, I run and own the company along with my Fiance, Josh."

Michael, who appears to have deactivated his LinkedIn and social media accounts after the incident, later issued an apology for his "appalling behaviour".

He said: 'My behaviour in the video is appalling. This was clearly a moment where I lost control and made incredibly hurtful and divisive comments.

"I would like to deeply apologise to the Chan family. I can only imagine the stress and pain they feel.

"I was taught to respect people of all races, and I will take the time to reflect on my actions and work to better understand the inequality that so many of those around me face every day."