MAKING music relatable can be the difference between success and failure in one of the most fickle industries in the world.

But when you produce your own beats, have been writing lyrics from a young age and have a message which is reflected by many, you can almost carve your own path.

Born and raised in East London, grime artist Jammz has certainly done that.

Making a name for himself through the so-called pirate radio generation, Jammz is an artist whose music challenges people to think about what is around them.

Speaking to The Gazette he said: “The moment people hear someone singing or rapping about a challenge that they can relate to you, they can then relate to you on a personal level rather than just the musician.

“If they are able to see themselves in you, it is this connection which then stretches to more than just the music.

“For me this is what grime is all about.”

He added: “When I was younger, I was always listening to mainstream hip-hop, but having the garage influence from my mum ,I really related to that and I couldn’t really relate to what I was hearing in some of the American stuff.

“But with grime it was a lot more familiar and there were people rapping with British accents and that drew me in a lot more.”

Having been writing since 2002 and taking things more seriously 2010, Jammz has seen the changing landscape of the hip-hop and grime scene.

Artists like Stormzy and Skepta have brought more attention to the genre in what many have coined a grime revival.

However, the east-Londoner believes there are just more eyes on the genre.

“There is just a real energy around grime that you can’t get anywhere else,” added the 27-year-old.

“It is very similar to punk culture and it is very rebellious and it is relatable. What some people may not see is that grime is very inclusive, it isn’t about colour or class or gender or anything like there people just seem to find a common ground for it.”

Having played festivals such as Glastonbury, Eskimo Dance, Outlook, Night Slugs and Bestival, Jammz will headline the Verbal Remedies Stage at B Love on Saturday, 7 July.

The Verbal Remedies Stage:

Basingstoke rapper / producer MCX delivers some of the hottest national and international names in hip-hop and grime at this year’s B Love Festival.

Curating the Verbal Remedies Stage on the first day of the two-day music extravaganza hosted at the War Memorial Park, MCX will bring more than 15 acts whose beats and lyrics that have seen them gain global recognition.

Kicking off at 3pm on Saturday, 7 July the line-up for the Verbal Remedies Stage is as follows:

n 3pm – Ezra

n 3.30pm – Lemar Walker Clark

n 3.50pm – Stoner

n 4.10pm – Switch Summer

n 4.30pm – Jajii

n 5pm – Kayda May

n 5.20pm - Bobafatt

n 6pm – Marcus_Data

n 6.20pm - Joe Gravity

n 6.40pm – MCX

n 7pm – Funkie

n 7.30pm - Danny MRT

n 8pm – DJ Pressure

n 9pm – YGG

n 9.45pm – Jammz

For full details of the acts and to purchase tickets visit