AN ENTERPRISING single mum is hoping for a fairytale start to her new business.

Joya Jewellery Boxes is run by Georgina Pearce, based at her Hatch Warren home, in Basingstoke, where she sells innovative hand-finished jewellery boxes.

Her launch product is the limited-edition Sleeping Beauty Ribbon Box.

Ms Pearce said: "The reason I chose the name Sleeping Beauty was that this winter's fashion season is going to be based around a folklore theme."

Explaining the source of her business idea, Ms Pearce said: "I had been looking for a jewellery box to house my own fashion jewellery and wanted something that was both practical and stylish.

"That's when the idea of selling jewellery boxes came to me.

"I'm focusing on those who have fashion jewellery, which I think is a massive market."

Although it is early days for the business, Ms Pearce has been fortunate to receive plenty of help and support from business friends, including the design of her website, which can be found at www.joyaboxes.com Currently, Ms Pearce is looking for outlets to sell her jewellery boxes. She has approached some high street stores which have expressed an interest in stocking her boxes, but she is also looking at independent local retailers.

Anyone who would like to buy a Sleeping Beauty jewellery box, or is interested in stocking them, should contact Ms Pearce by e-mailing info@joyaboxes.com or by calling 07858 300801.