A MONTH-long campaign to get people to shop with independents has been launched.

July is Independent Business Month, with the event devised by Basingstoke Together aiming to raise the profile of independent businesses.

As part of the special month, Basingstoke Together has launched a digital campaign to showcase the mix of businesses in the Basingstoke area.

Videos have been created, which will be released on social media throughout the whole of July, to give a behind-the-scenes look into the various businesses in the town. Owners will speak about what they can offer and why the public should support them.

Even thought the campaign is mostly digital, shoppers can still look for the ‘B Independent’ stickers that will be appearing shops across the borough to know to shop local.

Over the past year, 11 new small and independent businesses have been launched, with two more set to open soon.

Some of the new businesses that opened in recent times are: The Olive House, Duck and Tipple, IncuHive, Chennai Express, Golden Scissors, Station Barbers, Aray Jewellery and Sushi Maki, among others.

Chief executive of Basingstoke Together, Lucy Boazman, said: “It is extremely encouraging to see the number of new businesses opening within the town centre.

“We have a fantastic mix of business within the town, especially the more unique independent businesses and shops – there really is something for everyone.

“We are delighted to welcome the new businesses to Basingstoke and to launch our digital campaign during Independent Business Month.

“We hope it will shine a light on the amazing business we have right on our door step and we hope that residents and visitors to the town will explore both the newcomers as well as the existing independent businesses throughout the town centre.”

The Salt Lounge in Feather’s Yard is the first salt therapy space in Basingstoke and has been open for a year.

Co-owner Fran Balogh said she chose to open in Basingstoke because of its easy access and friendly locals.

She said: “We have now been open for a year and the response has been amazing.

“Being independent and have a different offering has attracted people from surrounding towns and villages into Basingstoke and lots of our customers travel to get to us.

“As independent business owners, we’re really lucky to offer a personal experience and can be flexible to better suit our customers need and when the public use and enjoy The Salt Lounge, they’re really turning our dream into a reality.”