THE UK’s fastest growing baby and child toiletries brand, based in Sherborne St John, has partnered with a charity as part of a UK-wide awareness raising drive.

Childs Farm is working with The Brain Tumour Charity by supporting its HeadSmart campaign, which works to highlight the signs and symptoms of brain tumours in babies and children.

Educative illustrations showing the early signs of brain tumour and what to look out for are appearing on the artwork of over one million sample boxes of the Childs Farm products, which will be distributed to new parents this year through antenatal classes and labour information packs, as part of partnerships with NCT and Emma’s Diary.

Joanna Jensen, founder and chief exeutive officer of Childs Farm, said: “We are delighted to be supporting The Brain Tumour Charity in 2019, as many of our team have witnessed first-hand the devastating effects of undetected brain tumours.

“This cancer is the largest killer of under 10s in the UK and if we can save just one young life through educating a parent or caregiver, then our partnership has been a great success.”

Nearly 500 children are diagnosed with a brain tumour each year, and prior to the HeadSmart campaign, diagnosis time was 13 weeks.

This has now been reduced to six-and-half-weeks.

The Brain Tumour Charity’s chief executive, Sarah Lindsell, said: “We are hugely grateful for all the partnership support that Childs Farm have given in raising vital awareness.

“They share a determination that aligns with our commitment to take every step necessary to improve quality of life for everyone affected by brain tumours.

“Every year, over 11,400 people are diagnosed with a primary brain tumour, including 500 children and young people – that’s 31 people every day.

“We receive no government funding and rely 100 per cent on voluntary donations and gifts in wills, so it’s only through the efforts of all our partnerships such as Childs Farm, that we can change these shocking statistics.”