A BASINGSTOKE marketing agency has been newly appointed as the creative partner of a week-long celebration of cocktails.

The Typeface Group will shake things up at Winchester Cocktail Week when it returns to the city from February 4 to 10 next year, offering visitors an exquisite range of drinking experiences and exclusive events.

The Typeface Group, based in Basing View, will look after the branding, communications and promotion for the event, and has been tasked with refreshing the website and coordinating the launch at Hotel du Vin, which will pay homage to the art of mixology.

Polly Buckland, managing director of The Typeface Group and director Natalie Weaving, were invited to Winchester bar the Cabinet Rooms in Jewry Street, by owner Gary Whiter, who set up Winchester Cocktail Week, for a celebratory cocktail making masterclass, to help develop their technical understanding of what goes into creating the perfect tipple.

Polly said: “We’re thrilled to be teaming up with Winchester Cocktail Week as their creative partner. Cocktails are truly having a renaissance as something to be sipped and savoured. With Gary’s help, we learnt that there really is an art to creating the perfect cocktail and this initiative is about really celebrating that.

“We look forward to breathing life and colour into the events for Winchester Cocktail Week 2019 with the skills and experience that the Typeface team can bring to the table.”

The annual event is in its fourth year, bringing a range of events, workshops and special promotions to Winchester, aiming to educate people on the skills needed to create both cocktails and mocktails, and encouraging visitors to try something new, whilst drinking responsibly.

Gary, who owns Spirits Envoy, set up Winchester Cocktail Week with the support of the Winchester BID in 2016, to allow residents and visitors to discover new drinking experiences and venues in the area.

He said: “Having seen the brilliant work The Typeface Group did over the summer to help promote independent businesses in Winchester, we’re thrilled that they’ve agreed to help us shake things up in the city in 2019. We’re confident they will bring their signature energy, creative vibrancy and marketing expertise to the party and help us make this fourth Winchester Cocktail Week one to remember.”

For more information visit winchestercocktailweek.co.uk.