BASINGSTOKE Town have announced that the partnership between the club and Sky television show Soccer AM has come to an end.

The year-long deal saw Town's home ground re-named The Soccer AM Stadium, with the popular Saturday morning television show running a series of features on the club in return.

The link-up was an undoubted success, with the club gaining nationwide exposure and a record number of local companies signing up to sponsor Town for the upcoming season, which begins on Saturday.