THEY are some of the most memorable lines from 70 years of famous films.

And today they took pride of place on a new poster for the Oscars unveiled in Hollywood.

Classic lines such as "I'm the king of the world!" (Titanic) and "Frankly my dear, I don't give a damn" (Gone With The Wind) share space with the Oscar statuette on the 79th Academy Awards poster.

Other gems include "I'm as mad as hell and I'm not going to take this any more!" (Network) and "Here's looking at you, kid" (Casablanca).

"What we have is a failure to communicate," joked Sid Ganis, president of the Academy of Motion Picture Arts and Sciences, taking a line from the Paul Newman film Cool Hand Luke.

He said the idea of movie lines stood out among dozens of potential Oscar-poster concepts.

Stealing a line from Star Wars he said: "We thought the force is strong with this one'."

All but one of the lines were from films nominated for best movie, writing or both in 1936-2005.

"We had to include what is probably the most quoted movie line - I'm gonna make him an offer he can't refuse'," Ganis said of the famous Godfather comment.

Around 65,000 posters will be distributed worldwide and can be bought on the academy's website.

Nominations for the Oscars will be announced on January 23.