THE new title sponsors for the Basingstoke Bison are Paul Baldwin Agencies, based at the Basepoint Business Centre in Stroudley Road.

It is a great boost for the double winning Herd who will hit the ice again next month.

Bison player/coach Doug Sheppard is delighted to team up with a Basingstoke company and said: “From the minute I spoke with Paul (Baldwin) about the potential for this partnership, his passion for the sport and, in particular, the Bison shone through.

"It's important that we find the right people to work alongside, one who supports what we are trying to do and Paul is the perfect fit for us.

Paul Baldwin Agencies is a wholesale business working across the globe and it specialises in working with retailers in Europe to bring products, mainly branded toys, to the market place.

Baldwin has been a Bison fan for a number of years and said: “I was really impressed with the work ethos at the club last season and the way Doug (Sheppard) had the team working.

“The club has grown in the community in recent years and the success they had last season was excellent.”

“I would urge any business big or small to get involved with the Bison.”

Tomorrow the Bison will unveil their shirt designs for the coming season at noon.