HAMPSHIRE farmers are using a new sticker campaign to explain why their slow-moving vehicles might delay traffic during the summer harvest.
Five thousand bumper stickers urging motorists to back British farming have been sent to farmers across the country to help consumers understand that traffic might be held up by vehicles doing vital farm work.
The Back British Farming campaign, organised by the National Farmers’ Union, aims to remind consumers of the connection between British farms and the food on their plates.
NFU South East crops board chairman Laurence Matthews said: “We know that motorists get very frustrated by slow moving farm vehicles, a problem that gets worse during harvest. However, we believe these NFU stickers will help motorists connect the farm vehicles they see with the food on their plates. Hopefully drivers will perhaps be more patient as these stickers thank people for backing British farming.”
The NFU are encouraging farmers to tweet photos of their stickered tractors, trailers and combine harvesters using the hashtag #BackBritishFarming.