Firms hoping to cash in on links to Austen

First published in News

BUSINESSES in Overton are hoping to attract tourists visiting a gin factory into the village by creating a heritage trail about famous north Hampshire novelist Jane Austen.

Overton Business Association (OBA) has discussed Bombay Sapphire’s gin factory, which is set to open at Laverstoke Mill in May, and ways it could attract some of the 100,000 people expected to visit the site each year to Overton.

Overton parish councillor Peter Baker, who presented the OBA’s ideas to Overton Parish Council, said: “We discussed using this wonderful opportunity of these thousands of people going through the village to make Overton a tourist venue by exploiting the fact that Jane Austen came shopping here when she lived in Steventon.”

A letter sent by Jane Austen to her sister details her trip to Overton in 1798, when she bought garments from a village shop.

Cllr Baker said that the OBA hoped to set up a heritage display panel with a picture of Jane Austen and details of her links to Overton.

It would include a footpath map entitled ‘Walking in the footsteps of Jane Austen’ which would include the various spots in Overton which she visited, including St Mary’s Church, where her brother James was mercer.

Comments (1)

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11:24am Sun 23 Feb 14

senesino says...

This seems a rather weak connection to Jane Austen, that she once went shopping in Overton. In any event, Jane Austen did not write the novels that bear her name. As Nicholas Ennos shows in his recently published book "Jane Austen - a New Revelation" the novels were written by her cousin, Eliza de Feuillide. Eliza could not publish under her own name, as she was the illegitimate daughter of Warren Hastings, the Governor General of India.
This seems a rather weak connection to Jane Austen, that she once went shopping in Overton. In any event, Jane Austen did not write the novels that bear her name. As Nicholas Ennos shows in his recently published book "Jane Austen - a New Revelation" the novels were written by her cousin, Eliza de Feuillide. Eliza could not publish under her own name, as she was the illegitimate daughter of Warren Hastings, the Governor General of India. senesino
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