The cast of hit comedy series Scrubs

THE UK's most popular recruitment website, fish4jobs (www.fish4jobs.co.uk), is to sponsor the new series of Scrubs on E4.

The sponsorship incorporates all current series of the Emmy and Peabody award-winning, hospital-based comedy drama, as well as a new seventh season beginning later this year.

The series continues to follow the hilarious trials and tribulations of the much-loved characters, including JD and Doctor Cox, at Sacred Heart hospital.

The Scrubs sponsorship forms part of an ambitious marketing campaign that fish4jobs has planned for 2008.

It includes radio, online and press advertising, as well as a number of strategic partnerships that will run across the year.

Lisa Walker, marketing director at fish4jobs, said: "Scrubs is the perfect partner for fish4jobs, with its loyal audience of 16 to 34-year-olds mirroring that of our site.

"Becoming a sponsor of the show will help us strengthen our position as the UK's number one recruitment website among a mass audience."

The sponsorship campaign was conceived and negotiated on behalf of fish4jobs by Jenny Biggam, at The7Stars, with Georgina Crellin, at Channel 4 Sponsorship.

The idents are being created by This is Real Art and will air prior to 1,360 screenings of Scrubs on both E4 and E4+1.

fish4jobs is creating a series of animated idents for the show, offering job-seekers light-hearted hints and tips to help them land their next role.

The UK's most popular recruitment website boasts more than 2.7 million unique visitors per month, and features in excess of 80,000 new jobs every month across a wide range of sectors, from retail to banking.

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