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Basingstoke 'store of the future'
A BASINGSTOKE supermarket has been chosen to become a ‘store of the future’ with staff trained to offer cooking tips and advise customers about matching wines to food.
Morrisons in Basingstoke has undergone a major refurbishment and now has more than 450 lines of fresh fruit and vegetables, with food available that it claims cannot be found elsewhere.
The new store launched on August 28, with food stocks including tinkerbell peppers and yellow courgettes.
It will feature ice beds and misting technology to optimise the freshness of food, and its new fresh market includes cured meats hanging continental style above the deli counter, 150 cuts of meat in the butchery and cheeses from the UK and around the world.
At the bakery, there are 40 varieties of bread baked from scratch throughout the day.
In order to deliver the new experience, Morrisons staff in Basingstoke have undergone intensive training on product knowledge so that they can better advise customers.
William Roe, Morrisons ‘store of the future’ director, said: “We are so excited to open a ‘store of the future’ in Basingstoke.
“The new concept has a fresh market feel with surprising produce and an exciting layout but still features the same great prices, making it an affordable choice for both existing and new customers.
“We wanted to create the UK’s best food shopping experience and something that none of our customers would have seen before yet still provide great value on all our produce.”