KIDS can travel for a quid with a new scheme launched.
South Western Railway (SWR) has launched LIVE BIG which allows up to four promotional £1 child tickets to be bought with each SWR off peak, super-off peak or promotional day return adult ticket.
Collaborating with collage artist, Dave Hanggi, the campaign uses animated collages to showcase what the network has to offer and encourages families to make the most of their summer.
Sarah Vos, SWR head of sales and marketing, said: "We’re really excited about our eye catching new campaign. As well as being bright, bold and larger-than-life, it celebrates some of the key attractions and destinations on the South Western Railway network.
"We hope the ads will inspire families to take advantage of our summer-long kids-travel-for-a-pound offer and enjoy days out exploring our network and creating fun memories together."
Tickets can be booked until September 2. For more information, go to southwesternrailway.com/livebig.
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