A NEW colourful and creative new retail environment has been unveiled in The Malls.

The Jessops camera store officially reopened today (Friday, 4 May) and aims to be a playground for those who are looking for inspiration, ideas, expert advice and hands-on help to find the perfect way to show off their photos.

Customers visiting the new look store will discover that fewer camera displays now make way for exciting new photo printing creativity corners. What’s more, a team of ‘photosmiths’ will be on hand to help everyone get the most out of their photos, offering expert advice on how to see them free.

Jessops has seen a huge rise in the number of photos that are being taken by customers both on cameras and on phones that are at risk of being lost in the virtual universe.

With more than one trillion pictures being taken each year, the demand for printing is at an all-time high.

The Jessops photo revolution is about encouraging customers to set their photos free by taking their images off their phones, memory cards or even social timelines and sharing them with friends and family through gifting or creating something beautiful and different for their homes.

New features to the store situated in Castle Square include a relaxed area whilst people get creative with their photos, innovative high-quality photo products, such as the all new Jessops shuffleprint and a huge selection of frames and photo albums.

Scott Worger, retail director of Jessops said: “More than 95 million photos are uploaded to Instagram each day, yet we keep forgetting to print them. Our Basingstoke store is now essentially be ‘split’ into two; half will feature interactive displays of the hardware offering one might expect from Jessops and the other will focus on gifting and printing.

“For many, one of the most thoughtful and sentimental gifts you can receive is a favourite photo presented beautifully in a frame. It is this idea that lies at the very heart of our new store concept. We are incredibly excited about the reopening.”