A FARM near Overton has been used as the location of a new television series which sees celebrities giving up sugar.

Sugar Free Farm was filmed at Laverstoke Park Farm, owned by Jody and Clare Scheckter, and the first episode aired on ITV on Tuesday, at 8pm.

The programme stars singer Jane McDonald, comedian Rory McGrath, TOWIE star James ‘Arg’ Argent, quiz mastermind Mark Labbett, actress Tupele Dorgu and dancer Jennifer Ellison.

It challenges the celebrities to give up sugar for two weeks as part of a dietary experiment.

Turning their backs on the modern food industry, they live and work at Laverstoke Park Farm in return for their share of healthy, wholesome food.

Upon embarking on the radical regime, former West End actress and mother-of-three Jennifer said: “I’ve really neglected myself, I don’t look after myself at all.Throughout the day I’m constantly grabbing a chocolate bar or a can of fizzy drink, hence why I’m so fat.”

Reality star Arg added: “This isn’t a diet we’re used to so it’s going to be rough.”

While Jane admitted the challenge would be tough, and said: “This is going to be difficult for me to keep up because life’s too short not to have a scone.”

The celebrities lived in a farm worker’s cottage during filming of the show in September, and their roles were split, with four working on the farm during the day and the other two tasked with preparing and cooking the sugar-free meals.

On hand to keep the celebrities on the sugar-free wagon was nutritionist Angelique Panagos.

The first episode saw the team enjoy a final meal at the White Hart, in Overton, before embarking on physical farm work including milking water buffalo and rounding up pigs.

But the dramas soon began when Arg had an expensive accident, one of the group broke down as they struggled to come to terms with the harsh realities of farm life and the celebrities’ bodies started to react to no sugar, with varied results.

Mrs Scheckter described the programme as "great viewing" adding: "It demonstrates how difficult kicking the sugar habit can be. There is some really wonderful footage of the farm and a cameo from Jody in the final episode."