A HARD-hitting drink-drive campaign emphasises the potential fatal consequences of driving under the influence of alcohol.

Launched by Hampshire Constabulary today, the Where will you end up tonight? campaign is aimed at reducing the number of deaths and injuries on the county's roads in the run up to Christmas.

Featuring a mortuary, it reinforces the message that motorists who drink-drive risk ruining not just their own life, but the lives of others too, such as passengers and pedestrians.

Warning: this video may be upsetting for some viewers. 

Hampshire Constabulary's road safety sergeant Rob Heard said: "Too many people are still taking the risk to drive whilst impaired. Nearly 7,000 people were breathalysed by police across Hampshire and the Isle of Wight last December, with 150 people being arrested for providing a positive result, failing to provide or refusal.

"They could have caused a crash that killed or left someone injured with a lasting life-changing impact for themselves, family and friends.

"The campaign asks ‘Where will you end up tonight?’ illustrating that you could end up in a mortuary having died in a road crash caused by drink-driving.

"That could be in various circumstances; you could be a drink-driver who caused a collision, or you could be a passenger in the car of the impaired driver. Do not be tempted to get a lift from someone who will be over the limit as you are putting yourself in danger too. It’s not worth the risk."

He added: "Hampshire Constabulary and Thames Valley Police remain dedicated to patrolling our roads to reduce the number of people who are killed or injured as a result of drink and drug driving.

"To anyone driving this December, please stop and consider the consequences of a loved one being told the devastating news that your reckless actions have caused the trauma and tragedy of a fatal collision."

If you believe someone is driving whilst impaired you can take action by phoning Hampshire Constabulary on 101, texting 80999 with details of the vehicle, driver, location and time, or leaving information anonymously with the Crimestoppers charity on 0800 555 111.