AS from today chartered accountants and business advisers Baker Tilly has rebranded to RSM.

The new name sees Professional services firm uniting under a single common brand with RSM audit, tax and consulting firms across the world. The new RSM logo and brand positioning - ‘The power of being understood’ - will be rolled out in all of the firm’s 35 UK locations including Basingstoke, as well as across the entire RSM network, comprising 37,500 people in 730 offices across more than 110 countries.

RSM International is the seventh largest global network of independent audit, tax and consulting firms.

Last year, the RSM network increased its revenue by 18 per cent making it the fastest growing top ten global network of professional services firms.

Mike Blain, office managing partner at RSM in Basingstoke, based at Springpark House, on Basing View, said: “It’s fantastic to play our part in the global launch of the new RSM brand here in Basingstoke.

“Although our name has changed, we will remain true to our roots and maintain the core essence of our business and a strong dedication to our local client base.”

Laurence Longe, RSM’s UK managing partner, said: “Uniting under a common brand presents a unique opportunity for RSM to truly become the first choice adviser to middle market leaders, globally.

“Clients using a RSM firm will now have much greater confidence that they will receive the same high quality of professional service for their audit, tax and consulting needs wherever they do business in the world.

“By coming together under a common brand, we will be better able to draw on local knowledge and global expertise from across the network and this will help us to help our clients be successful wherever and whenever they expand the international reach of their business.”

To coincide with the rebrand, the UK firm will be launching its new look website at rsmuk.com and will be adopting a new Twitter handle @rsmuk.