A BASINGSTOKE supermarket is helping its customers to be environmentally friendly with the introduction of a new recycling initiative.
Sainsbury’s in Kempshott has launched the scheme to recycle Easter egg packaging for the first time, running until April 30.
The Kempshott branch is one of 50 supermarkets across the country to allow customers to recycle plastic, card and foil packaging from their chocolate eggs.
The Easter egg recycling point is located at the front of the store.
It is part of Sainsbury’s partnership with Forest Steward Council UK, which promotes responsible management of the world’s forests.
The supermarket’s Christmas card recycling scheme raised £9,000 for FSC to help it continue its work, and the Easter recycling service will again support the FSC with a monetary donation made to the charity based on the volume of recycling collected.
Daryl Copper, store manager, said: “It’s important that we act as a responsible retailer by supporting our local environment and making it easier for our customers to recycle packaging from the products they buy.
“They were really supportive of our Christmas card recycling service earlier this year and we hope they make this a cracking success too.”