A FORMER Formula One ace has launched a range of pet food.
Laverstoke Park Farm, owned by ex-Formula One world champion Jody Scheckter, and his wife Clare, now sells pure raw pet food.
The farm formed a partnership with Sharon Daly, a canine nutrition advisor, to develop the products which include lean raw mince.
Mr Scheckter said: “I always fed our own two Ridgebacks on processed food. Then Sharon came to the farm wanting to buy some raw fresh meat for her dogs.
“I realised that dog owners like Sharon who feed raw, desired the same for their dogs as I do for myself and my family.
“It all started to make sense – the same principle and philosophy applied to dogs as we have for our human health, and so we formed a partnership.”
The food offers a completely natural diet for pets, with meats produced exclusively from Laverstoke’s own abattoir.