A CAR dealership in Basingstoke is looking forward after getting its new general manager.

Think Ford Basingstoke, based in Aldermaston Road South, has been under new management since June this year, and the general manager, Abid Rana, is looking to continue the good work.

Mr Rana has had more than 15 years’ experience in the industry in a previous role at another company, expertise that he is bringing to the Ford dealership. Having worked his way up from being a sales executive to where he is now, he says that returning to this sort of role is like coming home.

He said: “I couldn’t wish for a better team here, it is good to have a local person who is available as and when. I’m making small tweaks to some different areas to help improve the experience. When I started here, there were not huge changes that needed to be made, everybody is helpful, and we are trying to build a better customer experience.”

Having used some of his time at the start of the year to get the temporary Think Ford site in Reading operational as they move toward a Ford Store, Mr Rana has implemented new systems for customers. One such system is a video system that means that when a customer checks their vehicle in for a service, the technician can send an e-mail to the customer with a video of what the vehicle might need doing.