RELOCATION specialists HCR has appointed Michael Azzopardi as its new marketing manager.

Michael, pictured, joins the firm, based at Belvedere House, on Basing View, after a successful career within the IT sector, most recently with Genisys Group.

HCR managing director Rob Dolbear said: “Michael comes to us with a wealth of experience and I look forward to seeing him build on the relationships we have with customers and partners in the UK and across the world.”

Originally from Cheltenham, Michael spent the first 10 years of his working life serving with the Household Cavalry, before carving a career in marketing.

At Genisys Group, he was responsible for the marketing of five separate brands, ranging from e-commerce to software services.

A self-proclaimed “marketing technologist with traditional values,” he is also an experienced graphic designer and uses his expertise to identify latest trends and innovative promotional opportunities across all media.

“I’m incredibly excited to be joining a high-profile organisation with such a good business reputation as HCR,” said Michael. “I have a number of important brands to look after and I’m very much looking forward to working with the team here, identifying new opportunities and cementing the partnerships we have with all our current stakeholders.”