COOKERY queen Jane Asher was the centre of attention as she paid a visit to Poundland’s Chineham store to launch her bakeware range.

The popular celebrity chatted with shoppers and signed autographs as she launched her extensive line of 50 baking essentials, comprising of bowls, trays, whisks, oven gloves and silicon cake cases.

The range is now on sale at Poundland’s 500 stores across the UK and Ireland, following launch events at the Chineham store and at Poundland, in Enfield.

Praising Poundland, the celebrity baker, entrepreneur, author and actress, said it means a lot to her that her name is trusted.

She said: “I never endorse anything without designing, developing and testing it myself. I’ve loved working with Poundland on this beautiful, pastel-coloured range which includes spatulas, mini scales and cake tins, and I’m really delighted with the final result.

“Home baking can give such enormous pleasure – both to those who bake and those who eat it.”

Poundland chief executive Jim McCarthy said: “I‘m delighted that a baker of Jane’s reputation and talent has chosen Poundland as her collaborative partner.

“We are incredibly proud of her range and equally excited to be the first discount retailer to launch a celebrity partnership. I have no doubt that this range will inspire a whole new generation of bakers.”