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Barclays gives Kingsclere hair salon a boost with ATM promotion
TWIST Hair & Beauty in Kingsclere is being advertised on up to 50 local Barclays cash points in the area.
The firm is one of 67 businesses in the UK that is being showcased on the machines for two weeks, from October 15 to October 28.
It was introduced by Barclays to support and recognise the contribution SME customers make to the local economy.
Twist owner-manager John Castelli, said: “This is a great idea and offers a small firm like ours a platform to raise the awareness of our brand while reaching out to a new local audience.
“It is one which I and other businesses really welcome and we would like to thank Barclays for involving us in this pilot and for their ongoing support for our business.”
Other Barclays initiatives supporting SMEs include ‘pop-up’ shops, back to business days and a free nationwide business seminar and workshop programme.
These are designed to help business owners network and gain practical help on relevant challenges such as marketing, trading online or how to generate more business profits.
Barclays business manager, Alan Brooker, said: “This initiative is an ideal way in which we can help and support our customer’s marketing activity and I'm pleased that we have been able to offer a local trader the opportunity to take in the pilot.
“We are interested in hearing feedback from our customers to help measure the success of the scheme while we continue to look at ways in which Barclays can support the local business community.”
The pilot scheme concludes in November 2013 and if successful, it could be implemented more widely in 2014.
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