THIS is a tough category to compete for but then nothing is too tough for the former British Army Gurkha Yogendra Bahadur Chhetri.

He takes pride in the work of his very successful Aldershot-based cleaning business and the customer service his team provides – so much so that the managing director used his initials YBC to name the company.

No stranger to the INSPIRE Business Awards, back in 2009 he was named Entrepreneur of the Year – and now he has tasted more success in 2012.

Delighted to win the Service Excellence Award, Yogendra said: “It’s great to win a second INSPIRE award and it’s exciting what we have achieved together.

“It’s also been an exciting evening – I’m so pleased that we have won this award.”

Paying tribute to his 400-plus employees, who provide commercial cleaning services throughout Hampshire, Surrey, Berkshire, Kent, the Thames Valley and West Sussex, Yogendra said: “We’ve worked together to give our customers excellent customer service.

“This is key as I will only do business with a client if I can provide an excellent service, otherwise I won’t take it on.”

Phil James, finance director at Computer 2000, who presented Yogendra with the accolade, said he was very impressed with the company’s commitment to customer service excellence.

“It’s all about understanding what the customer wants and that’s what is different about this organisation,” said Phil. “It really is getting a deep understanding of what the customer needs, how they want it and tailoring the service to that rather than offering a standard one-size-fits-all service.”